JDT

John Dixon
Technology
Limited

Using Google AdSense -
Choosing the Right Colors and Placement

When using Google Adsense you need to make sure you choose the right colors for your ad units.

It is important to make the text and background used in your ad units look like the normal content on your web pages, so that they blend in and do not look like adverts. The text in the ad units needs to look the same as the other text on the page, and the background color of the ad unit needs to be the same as the background color used on your web pages.

Blue is the best color to use for links because web site visitors are used to clicking on links of this color.

Also, in general avoid using borders around the adverts, as these will tend to make the ad units look like adverts, which is not what you want.

Do not place ad units where no one will see them. Identify the parts of your site where visitors go, and place your adverts there. Let your ad units follow the natural flow taken by visitors to your site.

Try to place your adverts in the top part of the screen - the part that is visible before visitors scroll down the page. Visitors are much more likely to click links placed towards the top of web pages.

Blend your adverts into your web pages so that they look like normal web page content. Always think about the color of titles, text and background.

If you want to use Google Adsense on your site, you can sign up here:

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